For some members of your ensemble, your school music tour may be the very first time that they’ve been abroad without their parents.
And while they’ll probably be very excited at the prospect, it’s normal for their parents to feel a little apprehensive.
One way to reassure parents is to post updates on your tour on social media. This will allow them to follow the tour in ‘real time’, and they’ll be able to see how much fun their children are having.
We’re seeing more and more group leaders using this tactic every year – and it’s always very much appreciated by parents. But what’s the best way to go about this?
Step 1 – Set up your accounts
Once you’ve decided which channel(s) you’re going to use, you then need to decide whether you’re going to use the school’s account (if there is one), or if you’re going to set up a department, or even tour-specific account.
Step 2 – Let your students’ parents know about it!
We’d advise letting your students’ parents know that you’ll be posting tour updates on social media as soon as you’ve worked out the details. That way they can make sure they’re following you before you travel.
You’ll need to let them know your handle (i.e. @HalsburyTravel) and whether you’ll be using any hashtags for the trip (something you may want to consider if using a school or department account, to mark out the tour-related posts.
Step 3 – Get posting!
You can start posting about the tour as soon as you’ve let everyone know where to see those posts!
And you certainly don’t need to wait until you travel – you can use social media to let parents know what their children need to pack, to remind them about payment deadlines – and when they need to be at school for dropping off and collection!
When you are on the tour, make sure you do post regularly, even if it’s just a photo with a short explanation of what you’re up to. And while this may sound obvious, it’s worth noting – pictures of the students smiling and enjoying themselves will go a long way towards reassuring nervous parents, so make sure you post lots of these!
And don’t forget about us!
We love seeing your tour photos, so make sure you tag us in your posts!